Playing with Food

Among our many campaigns for Jimmy John's, some of LeeReedy/Xylem Digital’s highlights include jimmyjohns.com – a robust, entertainment-focused destination website, featuring a collection of games, Chad Francis the delivery guy webisodes, and much more. We also created the Jimmy John’s Studio site, where visitors were able to mix and match songs, then call in and sing karaoke into their phones to the beat – which would then be sent back to them as a ringtone. It was a first-of-its-kind website and wildly successful. LeeReedy/Xylem Digital also helped Jimmy give away a custom Camaro. 40,000 subscribers were added during the Freaky Fast Ride promo, in which subscribers voted to help design the car.