Fresh Taste to the Forefront

Over the last several, we’ve worked with Fresh Express to build a significant digital presence. LeeReedy/Xylem Digital launched the new Fresh Express website – a modern design featuring a platform for sharing recipes, detailed information on products, nutrition, promotions and food safety measures, as well as the Leaf Locator™ tool, which allows consumers to learn about the regions where the salad is grown and track the salad from the field to their fork. In addition to the site, we've also developed an email program (with a hundred thousand subscribers), a Twitter campaign, Fresh Express' first Facebook launch and a branded game to introduce Fresh Express’ new Kits.