The Diva's Digital Domination

What began as an assignment to build a website turned into a flourishing digital agency-of-record relationship with clothing retailer Dots. The results prove it: 120,000 mobile-subscriber list built in 3 weeks; email list increased from 450,000 to over 3,000,000 in just one year; segmented, targeted emails that get double the previous open rate; more than 40,000 Facebook fans. All without any mainstream advertising.