20% Year Over Year Growth

When the new owners of Atkins asked us to help them rejuvenate the company, we developed a breakthrough brand centered around a new theme: “Sweet. Sexy. Science.” Over the last four years, that single message has been delivered consistently across every form of media. Today, the weight-loss category is down around 2%, while Atkins’ sales are up 43%, leading the way. And we’ve helped the company achieve their biggest coup of all – building the brand for a successful sale to an Atlanta-based private equity firm.