Topic: News
Thursday, September 22nd, 2011
Agency News: LRXD Awarded 2011 Colorado Companies to Watch
We’re honored to be the only advertising agency in Colorado selected to this year’s 50 Colorado Companies to Watch by the Edward Lowe Foundation Program and the state Office of Economic Development and International Trade. “The Colorado Companies to Watch Program has a consistent record of success. These excellent companies are selling high-quality Colorado products and services in every corner of the world,” Governor John Hickenlooper says. A huge fist bump goes out to our Clients With Fire—who empower us to do what we love every day. See all the winners.
Wednesday, July 6th, 2011
Capitol Museum Velvet Foundation is New LeeReedy/Xylem Digital Account
After a four-week review, The Velvet Foundation, non-profit,Washington, D.C., has named LeeReedy/Xylem Digital, Denver, as its first advertising agency of record. An undisclosed budget will go to online and social media content development and advertising. Blue State Digital,Washington, D.C., was the other review finalist. LeeReedy/Xylem Digital’s initial assignment will be the creation of a new website portal for public education and fundraising, to break in September.
Selection was based on the presentation of a virtual tour conceptual framework for the website, and on case studies. Velvet Foundation marketing director Dan Scofield states, “LeeReedy/Xylem Digital went beyond answering the questions we asked and came back to us instead with an over-arching online idea, one that we could easily visualize our supporters responding to. As we gear up to make our case to the American public, that kind of big vision, and big initiative, is precisely what we need from our marketing partner.”
LeeReedy/Xylem Digital principal/strategy director Scott Snyder adds, “This is an exciting time to have a role to play in shaping public awareness of American LGBT history. And to have been selected over the agency that managed Obama’s ground-breaking 2008 social media campaign, well, that’s a red-letter day in the annals of our own agency history.”
Wednesday, July 6th, 2011
LeeReedy/Xylem Digital Adds Connie Klein as Account Director
Advertising agency LeeReedy/Xylem Digital, Denver, has hired Connie Kline as account director, responsible for agency clients Hunter Douglas, Divine Foods and Integware. Previously, Kline was account director at Gyro, New York, on Virgin Atlantic, GE Healthcare, and Hess Energy.
Friday, October 1st, 2010
New Website Launches
LeeReedy and sister company, Xylem Digital, each launched new websites, designed to illustrate our philosophy – Clients with Fire – and the work that’s come out of our amazing client relationships. The new sites are full of work from the past, case studies, and a new blog. Check back often for news and updates.
Friday, October 1st, 2010
Xylem Digital/LeeReedy Principal Serving as CMO
Patrick Gill, one of our owners, is doing duty as interim Chief Marketing Officer for our client Corazonas Foods. Patrick will be commuting to Los Angeles for the near term. It’s Fire in action.
Friday, October 1st, 2010
New Client: Fllo
LeeReedy just completed our Two Weeks to Truth™ workshop for our new client, Fllo. Next up, packaging.
Friday, October 1st, 2010
RE\MAX – 90,000 Agents, One Home
We worked closely with YouTube to create a one-of-a-kind house-listing channel to help 90,000 RE\MAX agents sell more homes. By gaining exclusive permission from Google, Xylem developed a system that scrapes each RE\MAX agent’s YouTube page – then positions that video on the RE\MAX YouTube branded map, ready to be viewed by individuals looking for a new home. The system has allowed agents to focus less on the maintenance of videos and more on selling – and has boosted RE\MAX’s organic search rankings to the dominant position.
Friday, October 1st, 2010
Xylem Digital Hires Nick Williams
Xylem Digital has hired Nick Williams as Sales & Marketing Manager. Nick brings with him more than 5 years of sales and marketing experience, as well as a dynamic technological and cultural background. With a Bachelor’s degree in Business Management and a Master’s certificate in Media Design from the innovative, new program, Boulder Digital Works at CU, he is well-equipped to lead our new and existing clients into the future.
Friday, October 1st, 2010
Xylem Launches Corazonas.com
Xylem is proud to announce the launch of Corazonas.com. Don’t forget to sign up to win a free butler for a month.
Friday, October 1st, 2010
Xylem Announces New Jack Link’s Campaign
We announced today an advertising campaign for Jack Link’s Beef Jerky. The animated micro-site features different scenarios where Sasquatch is ‘messed with’ through a series of winter and holiday-specific pranks. Set to a classic rendition of The 12 Days of Squatchmas, admirers of Jack Link’s long-running ‘Messin’ With Sasquatch’ campaign are treated to a fun, entertaining visual medley. After one play-through, visitors can open the animated advent calendar doors to create their own version of the holiday tune.
The effort seeks to lighten the mood during the stressful holiday season, reminding those who get hungry that they can find both health and happiness in Jack Link’s Beef Jerky. The holiday campaign breaks in mid-December – with distribution through email, Twitter, Facebook and MySpace. The work targets a male-skew, 18-35 year-old audience. Check out the micro-site to spice up your holiday season with Jack Link’s and Sasquatch.
Jack Link’s is an international beef-snack purveyor located in Minong, Wisconsin.