Monday, January 30th, 2012

The history and culture of America’s LGBT people is a story that unites millions of women and men but is rarely represented in mainstream museums. The National LGBT Museum will bring the LGBT experience out onto the museum floor — opening new doors of learning and understanding. LeeReedy/Xylem Digital created the museum’s website portal designed for public education and fundraising and offering a unique virtual-tour conceptual navigation. It’s an exciting time to have a role to play in shaping public awareness of American LGBT history. Visit the site.

Friday, January 27th, 2012

90% of people who spend three hours or more a day at a computer have Computer Vision Syndrome. (Sound like you?) Similasan’s Computer Eye Relief drops help relieve blurry, tired, achy eyes caused by staring at a screen. Their Swiss homeopathic formula stimulates your body’s natural ability to relieve the symptoms of eye fatigue. Plus, it’s non-habit forming. These two factors combine to allow you to ‘Stare Without a Care’—the creative platform we used to develop in-banner movies, landing pages, a website alteration and trade advertising promoting this unique product.

Similasan: Computer Eye Relief – Gamer from LRXD on Vimeo.

Similasan: Computer Eye Relief – Office from LRXD on Vimeo.

Thursday, January 26th, 2012

Palm Beach has been the industry’s leading polysatin shutter brand since its inception. But until now, homeowners have had to accept its gloss, less-than-stylish look to get it’s incredible no warp, crack, fade, chip, peel or discolor durability. With the new DuraLux™ finish, Hunter Douglas has changed all that. DuraLux makes Palm Beach look remarkably similar to a finely painted shutter — so now ‘Beauty is Indestructible.’ This unique positioning, along with all the newest innovations in the Palm Beach shutter line, are woven into the latest work we’ve completed for Hunter Douglas, including the shutter sample kit and photo book, ad campaign, brochures and in-store displays.

Thursday, January 26th, 2012

Of all the work we did last year, we’re tremendously proud of being able to use our process to help some of Colorado’s top non-profits better understand who they are, what their missions are, and how they can better market to the community. For the Cancer Care Initiative — started by Progressive Health Center and funded and promoted by Denver Nuggets head coach and two-tine cancer survivor George Carl — our campaign included radio appearances and a live autographing event and helped raise $80,000 in one day for this holistic cancer-care initiative.

Monday, October 31st, 2011

ONEHOPE Wine gives half their profits to important causes. But more importantly, they select charities and create programs that set small, reachable goals that can be accomplished, not months or years from now, but today. ONEHOPE helps you feel something now. During the month of October, they’re putting half of their profits from ONEHOPE California Chardonnay toward early breast cancer detection now. The cause is being promoted through table tents at restaurants, case cards and shelf talkers at liquor stores, and on their Facebook page — where a real-time counter moves upward as money is raised and women are helped. Every $100 donated during the program helps provide one mammogram for an underprivileged woman who couldn’t otherwise afford it — $49,193 has already been raised. Join the cause.

Wednesday, October 26th, 2011

People choose to follow a brand on Facebook because they have an affinity for it or they’re rewarded for it. We combined both aspects — affinity plus reward — in the Friends to Fans Drive we developed for CU Athletics. Leveraging the program’s ‘Shoulder to Shoulder’ positioning, students, alums and sports fans from surrounding communities were enticed to invite friends to become followers of CU Athletics on Facebook. The prizes invitees received were based on the number of friends they could convert to fans. Become a fan.

Friday, October 21st, 2011

MyForce is a personal security service you keep on your smartphone. If you sense danger, you can send an alert with the touch of a button. MyForce will hear what’s happening, track your position and send help — allowing emergency responders to find you faster and with more precision. We took this innovative company through our positioning and brand workshop, Two Weeks To Truth,™ to identify opportunities. The resulting positioning was applied to the brand’s logo, website, brand films and print materials — targeting professional women, fathers who want to protect their families, and university campuses that can use the system to ensure the safety of students. Visit the site.

Tuesday, September 20th, 2011

Steeped in heritage, this near 90-year-old iconic collection of restaurants wanted to shift their appeal to a younger generation. We took Lawry’s through our positioning and brand workshop, Two Weeks To Truth, to indentify opportunities. Their new website and social media campaign capitalize on what we discovered, capturing Lawry’s essence through romantic copy, rich design and large-scale photography. Visit the site.

Monday, September 12th, 2011

Divine Foods had been making simple, delicious, super-healthy nutrition bars under the names Boomi Bar and Prana Bar for more than a decade. With new company ownership, came the opportunity for us to rename, reposition and rebrand the 20-bar line.

The updated brand identity is characterized by fresh, primary colors, bold type, appetizing ingredient bundles, and lifestyle-oriented photographs that wrap the packaging 360º. Rise Bars currently come in 12 flavors in 3 product families—including Breakfast Bar, Energy+ Bar and Protein+ Bar. Eight additional flavors, including a children’s line, will be released in the coming months.

Along with packaging, we’ve been busy readying a launch campaign, website, brochure and tools to strengthen the pitch of the sales team for the newly named Rise Bar. Look for it on shelves. Visit the site.

Friday, July 8th, 2011

OmniTRAX is one of North America’s largest private railroad and transportation management companies. After taking them through Two Weeks to Truth™ – the unique process we use to inform and kick-start positioning, strategy and execution – we developed a new site that delivers on their promise (on every level) of connecting customers to solutions. Visit the site.