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Product & Packaging Launch: Lilly Brush – Save Our Sweaters

Pills on cotton, wool and cashmere send our favorite sweaters to an early grave — but now we can end this carnage with Lilly Brush. Equal parts scientific, fashion and emotional breakthrough, Lilly Brush is like a magic wand with nylon bristles.
It was invented by a first-time entrepreneur who brought the original homemade prototype to us, wondering how to turn it into a marketable product. We helped bring this great idea to life, through product design, and brand positioning, identity and packaging development. Take that beloved sweater out of the donation pile and put it back where it belongs — on your fully-delighted self.