Thursday, January 26th, 2012

Campaign Launch: Hunter Douglas Palm Beach – Beauty is Indestructible

Palm Beach has been the industry’s leading polysatin shutter brand since its inception. But until now, homeowners have had to accept its gloss, less-than-stylish look to get it’s incredible no warp, crack, fade, chip, peel or discolor durability. With the new DuraLux™ finish, Hunter Douglas has changed all that. DuraLux makes Palm Beach look remarkably similar to a finely painted shutter — so now ‘Beauty is Indestructible.’ This unique positioning, along with all the newest innovations in the Palm Beach shutter line, are woven into the latest work we’ve completed for Hunter Douglas, including the shutter sample kit and photo book, ad campaign, brochures and in-store displays.