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SXSW: Go South, Get Smart

When folks from LRXD landed in Austin for South by Southwest, we stepped onto the scene ready to soak up every ounce of info we could get our hands on. After dissecting our notes (many on the tried and true cocktail napkin), we’ve come away with new acumen that is nothing but advantageous for our…

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Facebook Game: Spin to Win Big with KOA

Our most recent Facebook efforts for KOA were such a hit that we decided it was time to engage KOA’s core audience once again. KOA fans love to play games, so we created our newest Facebook app for them, “Spin to Win.”
It’s KOA’s take on Wheel of Fortune, where fans can spin an RV wheel…

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Advertising Campaign: Kirstie Alley’s Return to Jenny Craig is Dazzling

The reintroduction of Kirstie Alley as Jenny Craig’s spokeswoman has been as large as the beloved star’s personality. Since announcing her return on April 7, Kirstie and her story have been featured in such top media outlets as TODAY, Kathie Lee & Hoda, Rachael Ray, Entertainment Tonight, Woman’s Day online, Women’s Health online, PEOPLE magazine,…

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Curves’ Agency of Record: One year. Tons to talk about.

About a year ago, some of our friends over at North Castle Partners reached out to us after they acquired Curves. Happily, we accepted their challenge to revitalize a brand that had seemingly been left behind. We knew that a full rebrand of the entire organization was in order, so we started by repositioning Curves…

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Facebook Game Launch: Cheer Loud! Cheer Proud!

KOA wanted to share and build excitement around their sponsorship of the USA Bobsled and Skeleton Federation, so we had an idea. How often do people get to root for a U.S. Olympic Team and actually have the athletes hear their encouragement? Never. So we set out to give fans the chance to cheer on…

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Packaging Launch: Perfect Bar | Ricky’s Lucky Nuts

Packaging says a lot about a brand. Sometimes, what people see on shelf can be a product’s first introduction to a potential consumer. Needless to say, it has to be enticing. When two of our clients, Perfect Bar and Ricky’s Lucky Nuts, came to us wanting to freshen up their look, we jumped at the…

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Five Clients Hit the Food Expo Circuit

‘Tis the season for trade shows, which means brands are busy thinking through what kind of statement they want to make at each expo. Several of our clients looked to us to help them design trade show booths for maximum brand impact.
GoodBelly, a probiotic juice drink, wanted to incite more trial at the Natural Foods…