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Curves’ Agency of Record: One year. Tons to talk about.

About a year ago, some of our friends over at North Castle Partners reached out to us after they acquired Curves. Happily, we accepted their challenge to revitalize a brand that had seemingly been left behind. We knew that a full rebrand of the entire organization was in order, so we started by repositioning Curves…


Facebook Game Launch: Cheer Loud! Cheer Proud!

KOA wanted to share and build excitement around their sponsorship of the USA Bobsled and Skeleton Federation, so we had an idea. How often do people get to root for a U.S. Olympic Team and actually have the athletes hear their encouragement? Never. So we set out to give fans the chance to cheer on…


Packaging Launch: Perfect Bar | Ricky’s Lucky Nuts

Packaging says a lot about a brand. Sometimes, what people see on shelf can be a product’s first introduction to a potential consumer. Needless to say, it has to be enticing. When two of our clients, Perfect Bar and Ricky’s Lucky Nuts, came to us wanting to freshen up their look, we jumped at the…


Five Clients Hit the Food Expo Circuit

‘Tis the season for trade shows, which means brands are busy thinking through what kind of statement they want to make at each expo. Several of our clients looked to us to help them design trade show booths for maximum brand impact.
GoodBelly, a probiotic juice drink, wanted to incite more trial at the Natural Foods…


Site Launch: LEVEL Life – A Modern Diabetes Management Co.

Despite most people’s impression that a diabetes diagnosis is going to be an overwhelming obstacle, LEVEL Life would like the world to look at it differently. It’s their philosophy that to control diabetes, you have to change — but you don’t have to sacrifice. All it takes is the right plan for success. We helped…


App Launch: LobbyLink – Say Hello to Your (Virtual) Receptionist

In most offices, everybody wears lots of hats. That includes your receptionist. Which means, she might be at the front desk to greet visitors when they arrive. Or she might be off doing any number of other things — leaving the professionalism of your company up for question. Fact is, if you’re a really small…


LRXD Named Lead Digital Agency for Red Robin International, Inc.

After working collaboratively with Red Robin International, Inc. for close to a decade, advertising agency LRXD has been named the restaurant company’s lead digital agency alongside their agency of record, carrying responsibility for the company’s digital execution and maintenance.


Site Launch: KOA – The Greater Outdoors

Every day, the world wide web gets a little wider — and it gets a whole lot harder to figure out where to get the best information for enhancing your outdoor lifestyle. With KOA’s new community site, The Greater Outdoors, we’ve given people one resource dedicated to cutting through the clutter.


Site Launch: idRADAR – Declare Your Internet Freedom

With the rise of online identity theft, has come the rise of tools to help people fight against it. Industry leader, idRADAR, hired LRXD to help reposition their company and quickly explain their innovative 360º approach to privacy, identity and recovery protection.