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10 Years of Giving Comes to Life in First Western Trust’s Community Report

With First Western Trust’s 10-year anniversary, the bank wanted to create a Community Report that nods to its past and indicates the company’s future intent for philanthropic giving. Because of the monumental occasion — 10 years of giving with more than $18.8 million donated — it was crucial to make the report captivating and memorable.
First…

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Site Launch: Perfect Bar

Through Perfect Bar’s 7-bar package redesign, we set a simple, tasteful tone for the brand. With their freshly launched website, we complete the story — showing all the things that go into Perfect Bar to make it exactly that. Perfect.
And what a story it is. Dr. Bud Keith’s love of health and his desire to…

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New Interactive Ad Tech: Red Robin Text to Join

Members of Red Robin’s loyalty program are considered extra special guests to the restaurant. So in 2014, acquisition of Royalty Program members is a big initiative. To make signup as simple as possible, decrease barriers to entry and catch people while they’re having a great experience in the moment at a restaurant, we created the…

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SXSW: Go South, Get Smart

When folks from LRXD landed in Austin for South by Southwest, we stepped onto the scene ready to soak up every ounce of info we could get our hands on. After dissecting our notes (many on the tried and true cocktail napkin), we’ve come away with new acumen that is nothing but advantageous for our…

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Facebook Game: Spin to Win Big with KOA

Our most recent Facebook efforts for KOA were such a hit that we decided it was time to engage KOA’s core audience once again. KOA fans love to play games, so we created our newest Facebook app for them, “Spin to Win.”
It’s KOA’s take on Wheel of Fortune, where fans can spin an RV wheel…

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Advertising Campaign: Kirstie Alley’s Return to Jenny Craig is Dazzling

The reintroduction of Kirstie Alley as Jenny Craig’s spokeswoman has been as large as the beloved star’s personality. Since announcing her return on April 7, Kirstie and her story have been featured in such top media outlets as TODAY, Kathie Lee & Hoda, Rachael Ray, Entertainment Tonight, Woman’s Day online, Women’s Health online, PEOPLE magazine,…

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Curves’ Agency of Record: One year. Tons to talk about.

About a year ago, some of our friends over at North Castle Partners reached out to us after they acquired Curves. Happily, we accepted their challenge to revitalize a brand that had seemingly been left behind. We knew that a full rebrand of the entire organization was in order, so we started by repositioning Curves…